Youth Venture

Parivartan is dedicated to creating public awareness of consumer rights and demanding that retailers adhere to fair prices.

Amit believes that consumers have the power to tackle corruption. One of the most vital tools in enforcing fair prices is the Maximum Retail Price (MRP), which can be used to gauge whether companies and stores are exploiting consumers. Parivartan’s first success was convincing the canteen at Amit’s college to lower the price of aerated drinks to the MRP. Small, targeted victories such as this one will lead to large-scale progress in the fight against corruption.