Youth Venture

Marketing

is the use of particular tools and strategies to promote a message, concept or product. It allows you to create your own message to distribute to an audience in order to develop a relationship with them.

Why Market?

It enables you to spread the word about your Venture. Marketing will help educate the community, recruit more volunteers, and hold more effective fundraisers.

The Four Ps of Marketing

are the building blocks upon which businesses organize their
marketing decisions.

• Product: What is your product or service? How does it relate to your Venture’s goal?
• Price: How much will you charge for your product or service? What are you asking of your audience?
• Place: Where will you sell your product or where will your event occur?
• Promotion: How will people become aware of your product or service?

Establish Your Audience:

Base your marketing approach on the particular audience you’re communicating with. You’ll communicate with potential new members differently than old members, and with adults differently than young children. Thank about: Who are you marketing to? How do you want them to respond? What is your message? How do you deliver it? Use Youth Venture tip sheet, “How to Market Your Venture,” to map out these ideas.

More YV Tip Sheets:

• How to Market Your Venture

© Youth Venture, 2007. All rights reserved.